Together with NBCUniversal, we are excited to bring new opportunities to align with the Paris 2024 Olympic and Paralympic Games,” commented Joe Varvara, Global Head of Partnerships at Twitter. Debmar-Mercury announced on April 3 that it would end its national ad sales partnership with 20th Television, and transfer its national ad sales for its.
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“For the first time since 2018, the Olympic and Paralympic Games will return to their true glory in 2024, with full stadiums and the world’s greatest athletes competing against the backdrop of one of the most beautiful cities in the world, Paris, where the modern Olympic Games were conceived 130 years ago. Naylor has served as VP of ad sales at Hulu for seven years, where he is known for bringing innovation in the space especially after Hulu last year lowered the price of its ad-supported subscription offering from 7.99 to 5.99. This original content will feature Olympic coverage highlights, athlete interviews and happenings in and around the host city and will include interactive engagements to drive conversation amongst fans. Moreover, NBC Olympics will produce and publish a daily live show on Twitter. These highlights will include medal-winning moments as well as those from the Opening and Closing Ceremonies. VP, Head of Streaming Strategy, Disney Advertising Sales Coleman E. Yellin oversaw marketing and handled distribution deals for Hulu. Throughout the Olympic and Paralympic Games, NBC Olympics will feature engaging moments and key highlights on its Twitter handle, and in Spanish on the Telemundo Sports Twitter account. A Hulu employee since February 2008 a month before the service officially launched Mr. According to the company, this deal demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.īeginning in February 2024 and counting down until the Olympic Games opening ceremony on July 26, 2024, Twitter will feature NBCUniversal’s pre-Games coverage including Olympic-related competition highlights, key US Olympic Team Trials moments, and a Paris 25-day countdown featuring daily athlete or event clips leading into the opening ceremony. “This experience builds the foundation for more bottom of the funnel ad experiences that will enable action, and ultimately, transaction, from viewers.” GatewayGo joins Disney’s suite of advertising offerings that can address the entire marketing funnel.NBCUniversal has closed a larger and more expansive partnership with Twitter to amplify coverage of the Olympic and Paralympic Games Paris 2024. “Working in partnership with Disney Ad Sales, my team will continue driving innovation to extend our viewer-first advertising efforts and bring new formats to life,” said Jeremy Helfand, Head of Advertising Platforms at DTCI Technology.
By leveraging these channels to engage with a brand, they’re inspiring their viewers to take action while delivering on the promise of a better ad-supported viewing experience. When a viewer sees the GatewayGo experience, they can request to have more details about the company or an offer sent to their mobile phone or tablet via a push notification, email, or scan a QR code. Through Hulu’s GatewayGo, we’re looking forward to expanding our innovation in the interactive ad space,” said Marc Viale, Chief Growth Officer at The RealReal.ĭisney have said that they know this format will resonate with audiences - in surveys, 6 out of 10 streaming viewers would likely consider purchasing from the brand after redeeming an offer, among other things. Hulu’s reach and platform has allowed The RealReal to capitalize on this opportunity. “The total addressable market for luxury consignment is massive. “Ultimately, this helps advertisers get closer to their conversion goals with Streaming TV.” “For our brand partners, the power of this ad experience lies in its ability to give viewers a simple way to engage with brands and take action on their mobile device,” says Laura Nelson, SVP, Cross Portfolio Solutions, Disney Advertising Sales. GatewayGo couples traditional living room video ads with new, action-oriented capabilities to facilitate seamless connections between viewers and advertisers - such as receiving more information from a brand. Hulu 5 years 10 months VP, Ad Sales Research Apr 2020 - Dec 20209 months Director, Ad Sales Research Aug 2017 - Apr 20202 years 9 months Senior Manager, Ad Sales Research Mar 2015. SmileDirectClub, The RealReal and Sweetgreen are among Disney’s exclusive launch partners for this new experience. It’s a new ad experience designed to allow viewers to connect and interact directly with a brand and take action on their second screen - like access personalized offers, while being minimally intrusive to the viewer.
Disney has announced details on the launch of GatewayGo on Hulu.
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